Course Structure

Day 1 – Foundations of service design

What is service design, what it is not, who designs services and service design principles

Day 2 – Core activities & tools

Double diamond, service design framework, convergent-divergent thinking, tools of Service Design

Day 3 – Design research for practitioners

Importance of research, assumptions vs insights, planning and scope, research methods overview

Day 4 – Gathering insights with in-depth interviews

Interview techniques, sample groups, finding participants, preparing research questions

Day 5 – Conducting interviews (Face to face or remote)

Live interviews — Preparing for and conducting real interviews guided by Petri team on the case study

Day 6 – Research analysis

Analysis & synthesis methods, finalizing personas regarding the project, how to present research material

Day 7 – Introduction to ideation

Problem framing, HMW framework, value proposition canvas, ideation methods

Day 8 – Creative problem solving & ideation workshop

Live ideation workshop /face to face or over zoom, idea generation and prioritization methods, facilitating creative workshops

Day 9 – Service prototyping: customer journey design

Prototyping methods, journey fundamentals, designing the customer journey

Day 10 – Journey assessment & setting up KPI’s

Journey review, presenting service design, defining next steps, how KPI’s work

Accomplishments

  • A clear understanding of service design principles and where they apply

  • Ability to plan and conduct qualitative design research

  • Hands-on experience with core tools: interviews, journey maps, personas, service blueprints, MIRO templates

  • Confidence to conduct ideation sessions and creative workshops

  • A portfolio-ready project completed end-to-end during the course

Meet your instructors.

Refik Burak Atatür

Co-founder of Petri

Refik Burak Atatür

After graduating from METU Industrial Design,  he had a masters degree in “Human centered strategic design and design research” at Art Center College of Design, Los Angeles, CA. He’s been working on service design and UX projects for over 15 years and providing design training both for the academy and corporations since 2020.

Melike Balaban

Co-founder of Petri

Melike Balaban

After graduating from METU, Economics, she worked at Deloitte Istanbul office as a management consultant at financial transformation and process improvement projects. Then she did strategic planning, pricing, budgeting and product management for Corporate Banking at Garanti Bank.  Following  she worked as a founding team member for venture capital backed technology start-ups on product management and user experience.

20+ years of experience in design